I’m going to start with a confession before hopping on my soap box. I was recently copied in on a couple of emails going back and forth with a customer. I wasn’t overwhelmed by our responses, in fact there were quite a few things I would have changed, the information was accurate but it wasn’t conveyed particularly well. I was about to get involved when I had the thought “But I’m not in customer service…”
All I can say is that I’m extremely glad I didn’t say those words out loud, as soon as my internal monologue had paused for breath I realised just how little sense it was making. We are ALL in the business of customer service!
In most corporations we’re split into various teams, often with complimentary skills. We are then given goals and objectives to complete. The majority of my time is spent supporting my team and working with upcoming releases. On a day to day basis I don’t speak to our customers that frequently (unless we’re collaborating on a new feature or UAT obviously).
Does that mean I’m not in the business of customer service?
Does that mean that I don’t need to consider the customer?
Aside from the fact that it’s our customers who pay my salary as a developer the entire goal of my working day is to provide a high quality product to our customers. There are many parts of that, a good design, a high quality implementation, but also the marketing and support we provide to our customers.
If you were searching the app store and you found two equivalent 99p applications one with beautiful screenshots and another with bad grammar, typos, and a vague feature list which would you invest your money in?
If you were making the decision for a multi-million pound software investment would you rather work with the team who fob off your questions or the one one who can provide high quality answers?
Now, I’m not saying that we all need to move into marketing and join the OU’s customer service courses. But I do believe that we all need to remember that the reason our business is operating is because we have customers – providing a good service to them is in ALL of our remits from the developers to the accountants and everyone in between. Build your features with the customers’ frame of mind, write your email with the phrasing you’d like to receive and let’s not any of us mutter the phrase “but I’m not in customer service!”