I’ve had this book for a while and it finally reached the top of my Audible list. Measure What Matters has intrigued me for a while, especially as I am focusing on setting and meeting goals at the moment.
I have to confess to being a little disappointed. At it’s core the book discusses OKRs, a kind of public goal which does a very nice job of splitting out the goal and the actionable tasks required to complete it. Visibility creates transparency to make sure no teams are duplicating effort or conflicting priorities, they also allow people to assist each other in meeting their goals.
So far so good, I didn’t have a problem with any of that.
However, the majority of the book was a list of testamonials from the author’s long list of supporters. It was genuinely interesting to see how the technique has been applied to everything from IBM to U2. But I’m really not sure wheeling out the famous and successful was really needed (in the audiobook many of them actually contributed their parts). It felt more like a sales pitch of OKRs rather than a practical guide of implementing them.
I kept finding myself expecting the next chapter to be a “How to get started with OKRs in your business.” but alas, it never came.
Enlightening by adding a new way to think about goals, however disappointing because although I’m intrigued I feel far from equipped to take advantage of the concept.
Do you agree? Have you read Measure What Matters? What did you think?